Key Highlights

International Digital Customer Activation Strategy, Author Michelle Collins

1. Utilize multichannel approach, viral and cult branding techniques: partnerships/agreements with select venues, nightlife/lifestyle promoters, event promoters, social influencers, and appropriate social community platforms (Facebook, YouTube or those that are most prominent in the respective countries).

2. Create online social site, online video content, online Augmented Reality (AR) symbol and associated content (possibly a Facebook AR application to connect with Facebook-specific users). The online video content might be a teaser/indie film approach which might tell the story of an artist and lead the viewer to a, "To see the ending, download this @," where it unlocks the special event or invite or similar. The online video could also be a simpler promo/commercial spot which ends with a direct message/call to action to the viewer to seek the out the limited packs, download the AR symbol (which is featured in the video). The personality on the video could be integrated into an AR scenario as he/she is directing the person to download the AR (this would show the viewer the cool things that happen).

3. At select venues (locations and schedule to be aligned with brand, desired audience), either a large art projection of select camel packaging designs and/or artist is displayed with social site and AR customer action copy. The timing and art might be different with copy indicating the next or other location to view the other art projection. OR, we might create animated versions of the packaging artwork that moves and is timed to appear as if it's moving off the projected space and then appears at a different location.

Key Highlights

Positioning and Copy Sample, Author Michelle Collins

Mass Ideation is the act of bringing minds together in a mutual mission of creating the convergence of creativity, strategy and technology. Through the collective ideation process, we create digital content and solutions that inspire and deliver a visceral experience designed to engage audiences, ignite brand recognition, and create brand loyalty.

As technology and cultural dynamics continue to shift on a global scale, we evolve to expand our skills and experiences in areas of interactive and dynamic content, rich media, broadcast, mobile and digital customer activation tactics. We are the harmony of art, technology, and strategy.