NYC ACS Recruitment C.O.R.P.S. - Program Development and Training
Sample of Training Boot Camp Agenda
Agenda Training Boot Camp
Day 1
Introductions/Welcome (20-25 min)
Public Speaking/Presentation Basics "One-to-One and Groups" (60 minutes)
- Overcoming shyness
- Eye contact
- Verbal and Non-verbal
- Content, message, material: "Know your audience"
- Addressing tough topics, questions
- Timing "When to close"
(10-minute break)
Strategy (60 minutes)
- Marketing basics: "Ideation to creation"
- Audience: Segmentation and targeting
- Content and message: audience, language, style
- High needs (teens, special needs)
- LGBT
Marketing Channels: Direct Marketing (Direct to Individual)
- Event marketing
- Public speaking
- Mailings
- Direct mail
- Social media (twitter, Facebook)
Indirect Marketing/Partner/Affiliate Marketing (City, Other Organizations, etc.)
- Marketing materials
- Flyers/posters/brochures etc.
- Measuring outcomes/success
- Process
- Documents
- Analysis/adjustments
Q&A, Review Plans & Homework (25 minutes)
Day 2 Execution and Workshop
- Welcome back/quick recap of day 1 (30 minutes)
- Presentation and marketing role play (1 hour)
(15 minute break)
Execution of Strategy (Review Plans) (1 hour)
- Strategy alignment
- Alignment with resources
- Process and review
Wrap-up (Ronnel to address next steps, facts and non-training related information) (15 minutes)
National Foster Care Month
Media Campaign Management (Project Management)
Event Coordination
Marketing Strategy (Direct Mail Brochure, Designed by Client)
