Wechsler Ross & Partners

Social Media

The race to establish social media expertise mandated a demonstration to clients that the agency could do it better than the internal client teams. The challenge centered on a self-critical evaluation and strategic approach to the agency's social media positioning with their current client base and future clients. The Vice President and Managing Director of Interactive took an active stance and put a microscope to the current value perception and common use of current social media leaders as to better define if and how they would be appropriate for the financial services and legal clients they served. As a "hired gun" and insights consultant, our role was to support the agencies analysis through a third-party perspective.

Proposal

A last-minute request for an interactive web redesign proposal by a leading asset management firm required that the agency to draw upon their team's collective experience in a race against time and a little extra third-party insight. Our role was to provide the Vice President and Managing Director of Interactive with strategic recommendations for the positioning, architecture, wireframes and thought leadership.